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~isPartOf:"Journal of business ethics : JOBE"
~person:"Ko, Wai Wai"
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Ko, Wai Wai
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Journal of business ethics : JOBE
AMS review : official publication of the Academy of Marketing Science
1
Nonprofit and voluntary sector quarterly
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
2
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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