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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10009751643