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Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments
Singh, Jatinder Jit; Garg, Nitika; Govind, Rahul; … - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 235-248
Persistent link: https://www.econbiz.de/10011902989
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Not walking the walk : how dual attitudes influence behavioral outcomes in ethical consumption
Govind, Rahul; Singh, Jatinder Jit; Garg, Nitika; … - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1195-1214
Persistent link: https://www.econbiz.de/10011998933
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529