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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Actively persuading consumers to enact ethical behaviors in retailing : the influence of relational benefits and corporate associates
Chang, Hsiu-Hua; Lu, Long-Chuan - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 399-416
Persistent link: https://www.econbiz.de/10012017537
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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What do online complainers want? : an examination of the justice motivations and the moral implications of vigilante and reparation schemas
Grégoire, Yany; Legoux, Renaud; Tripp, Thomas M.; … - In: Journal of business ethics : JOBE 160 (2019) 1, pp. 167-188
Persistent link: https://www.econbiz.de/10012121284
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Consumers' willingness to pay for non-pirated software
Hsu, Jane L.; Shiue, Charlene W. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 715-732
Persistent link: https://www.econbiz.de/10003757395
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The joint moderating impact of moral intensity and moral judgment on consumer’s use intention of pirated software
Chen, Mei-fang; Pan, Ching-ti; Pan, Ming-chuan - In: Journal of business ethics : JOBE 90 (2009) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10003929202
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The drivers of green brand equity : green brand image, green satisfaction, and green trust
Chen, Yu-shan - In: Journal of business ethics : JOBE 93 (2010) 2, pp. 307-319
Persistent link: https://www.econbiz.de/10003971107
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Does the individualist consume more? : the interplay of ethics and beliefs that governs consumerism across cultures
Lee, Monle; Pant, Anurag; Ali, Abbas J. - In: Journal of business ethics : JOBE 93 (2010) 4, pp. 567-581
Persistent link: https://www.econbiz.de/10003971146
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Understanding purchase intention during product-harm crises : moderating effects of perceived corporate ability and corporate social responsibility
Lin, Chieh-peng; Chen, Shwu-chuan; Chiu, Chou-kang; … - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 455-471
Persistent link: https://www.econbiz.de/10009300628