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Advertising
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Journal of business ethics : JOBE
Journal of advertising research
271
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
207
Journal of business research : JBR
192
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
188
Journal of marketing communications
169
Marketing science
113
Journal of promotion management : JPM
93
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of historical research in marketing
74
Journal of marketing
74
Journal of marketing research : JMR
73
European journal of marketing : EJM
72
Journal of current issues and research in advertising : JCIRA
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
60
Journal of current issues and research in advertising
58
NBER working paper series
57
SpringerLink / Bücher
57
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
54
NBER Working Paper
49
Marketing : ZFP ; journal of research and management
46
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Young consumers : insight and ideas for responsible marketers
40
Markenartikel : das Magazin für Markenführung
39
Journal of global marketing
38
Marketing letters : a journal of research in marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Advertising theory
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
CESifo working papers
32
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ECONIS (ZBW)
38
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1
Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling
- In:
Journal of business ethics : JOBE
83
(
2008
)
3
,
pp. 409-418
Persistent link: https://www.econbiz.de/10003783311
Saved in:
2
Advertising and behavior control
Arrington, Robert L.
- In:
Journal of business ethics : JOBE
1
(
1982
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10001858057
Saved in:
3
The making of self and world in advertising
Waide, John
- In:
Journal of business ethics : JOBE
6
(
1987
)
2
,
pp. 73-79
Persistent link: https://www.econbiz.de/10001029732
Saved in:
4
An ethical analysis of deception in advertising
Carson, Thomas L.
;
Wokutch, Richard E.
;
Cox jr., James E.
- In:
Journal of business ethics : JOBE
4
(
1985
)
2
,
pp. 93-104
Persistent link: https://www.econbiz.de/10001975565
Saved in:
5
Responsible ads: a workable ideal
Hyman, M.
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003864374
Saved in:
6
Boycott basics : moral guidelines for corporate decision making
Stoll, Mary Lyn
- In:
Journal of business ethics : JOBE
84
(
2009
),
pp. 3-10
Persistent link: https://www.econbiz.de/10003818000
Saved in:
7
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
8
The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie
;
Bonnefon, Jean-François
- In:
Journal of business ethics : JOBE
157
(
2019
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012030611
Saved in:
9
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
10
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
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