Meet the parents : a parents' perspective on product placement in children's films
Simon Hudson; David Hudson; John Peloza
| Year of publication: |
2008
|
|---|---|
| Authors: | Hudson, Simon ; Hudson, David ; Peloza, John |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 80.2008, 2, p. 289-304
|
| Subject: | Werbung | Advertising | Ethik | Ethics | Product Placement | Product placement | Kinder | Children | Werbewirkung | Advertising effects | Großbritannien | United Kingdom | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732252