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Together and apart : exploring structure of the corporate-NPO relationship
Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10009243440
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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine; Pelsmacker, Patrick de; Pecheux, Claude L. - In: Journal of business ethics : JOBE 124 (2014) 2, pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
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The impact of individual attitudinal and organisational variables on workplace environmentally friendly behaviours
Manika, Danae; Wells, Victoria K.; Gregory-Smith, Diana; … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 663-684
Persistent link: https://www.econbiz.de/10010481712
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Fostering responsible communities : a community social marketing approach to sustainable living
Carrigan, Marylyn; Moraes, Caroline; Leek, Sheena - In: Journal of business ethics : JOBE 100 (2011) 3, pp. 515-534
Persistent link: https://www.econbiz.de/10009233218
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Assessing the prerequisite of successful CSR implementation : are consumers aware of CSR initiatives?
Pomering, Alan; Dolnicar, Sara - In: Journal of business ethics : JOBE 85 (2009), pp. 285-301
Persistent link: https://www.econbiz.de/10003840981