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Managing institutional complexity : a longitudinal study of legitimacy strategies at a sportswear brand company
Baumann-Pauly, Dorothée; Scherer, Andreas Georg; … - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10011538357
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iEthics
Chumney, Wade M.; Cowart, Tammy W. - In: Journal of business ethics : JOBE 93 (2010) 3, pp. 471-482
Persistent link: https://www.econbiz.de/10003979965
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The ethics of branding in the age of ubiquitous media : insights from Catholic social teaching
Caccamo, James F. - In: Journal of business ethics : JOBE 90 (2009), pp. 301-313
Persistent link: https://www.econbiz.de/10008647234
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung; Kwak, Dae Hee - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
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A rose by any other name : are family firms named after their founding families rewarded more for their new product introductions?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10010424765
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How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
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Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean-Louis - In: Journal of business ethics : JOBE 124 (2014) 3, pp. 365-381
Persistent link: https://www.econbiz.de/10010431389