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The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing; Mattila, Anna S. - In: Journal of business ethics : JOBE 136 (2016) 3, pp. 575-585
Persistent link: https://www.econbiz.de/10011521808
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz; Buche, Mari W.; Min, Junhong - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Determinants of social disclosure quality in Taiwan : an application of stakeholder theory
Chiu, Tzu-Kuan; Wang, Yi-Hsin - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 379-398
Persistent link: https://www.econbiz.de/10011290807
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Consumers' willingness to pay for non-pirated software
Hsu, Jane L.; Shiue, Charlene W. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 715-732
Persistent link: https://www.econbiz.de/10003757395
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The joint moderating impact of moral intensity and moral judgment on consumer’s use intention of pirated software
Chen, Mei-fang; Pan, Ching-ti; Pan, Ming-chuan - In: Journal of business ethics : JOBE 90 (2009) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10003929202