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Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
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Small- and medium-sized enterprises (SMEs) sometimes introduce different types of innovation simultaneously. However …, the performance implications of simultaneous innovation practices remain under-researched in the literature. Therefore …, this paper explores the combined use of six types of innovation and examines complementarity/substitutability in …
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