Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Research"
~language:"eng"
~language:"mul"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
115
Market research
111
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Marketing
13
Marketingmanagement
12
Deutschland
11
Germany
11
Bibliometrics
10
Bibliometrie
10
Marketing management
10
Markenpolitik
9
Beziehungsmarketing
8
Einzelhandel
8
Relationship marketing
8
Retail trade
7
USA
7
United States
7
Scientific method
6
Wissenschaftliche Methode
6
Advertising
5
Befragung
5
International marketing
5
Internationales Marketing
5
Measurement
5
Messung
5
Online-Marketing
5
Qualitative Methode
5
Qualitative method
5
Sampling
5
Stichprobenerhebung
5
Subsistence economy
5
Subsistenzwirtschaft
5
Theorie
5
Theory
5
Verbraucherverhalten
5
more ...
less ...
Online availability
All
Undetermined
64
Free
1
Type of publication
All
Article
110
Book / Working Paper
40
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Hochschulschrift
28
Collection of articles of several authors
14
Sammelwerk
14
Thesis
14
Konferenzschrift
8
Conference proceedings
5
Case study
4
Fallstudie
4
Aufsatzsammlung
2
more ...
less ...
Language
All
English
Multiple languages
German
204
Undetermined
28
Author
All
Viswanathan, Madhu
4
Baumgarth, Carsten
3
Schmidt, Holger J.
3
Craig, C. S.
2
Dolnicar, Sara
2
Douglas, Susan P.
2
Eisend, Martin
2
Grün, Bettina
2
Kipnis, Eva
2
Ko, Eunju
2
Laroche, Michel
2
Meyerding, Stephan G. H.
2
Ortinau, David J.
2
Richard, Marie-Odile
2
Ringle, Christian M.
2
Rosa, Jose Antonio
2
Swoboda, Bernhard
2
Abdo, Said Shabban
1
Abe, Shuzo
1
Agag, Gomaa
1
Aghekyan-Simonian, Mariné
1
Albaum, Gerald S.
1
Allain, Gaël
1
Almoraish, Ahmed
1
Amato, Christie
1
Ambaye, Michele
1
Anderson, Katherine
1
Anderson, Ronald D.
1
Anselmsson, Johan
1
Babakus, Emin
1
Babin, Barry J.
1
Backhaus, Christof
1
Bakker, Diederich
1
Barnier, Virginie de
1
Barroso Campos, Carmen
1
Bartikowski, Boris
1
Bauchrowitz, Alexander
1
Bearden, William O.
1
Beatty, Sharon E.
1
Bebek, Gaye
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
24
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Technische Universität Hamburg
2
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Soproni Egyetem
1
Springer VS
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Technische Universität Clausthal
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Bremen
1
Universität Siegen
1
Workshop Dienstleistungsmarketing <17., 2013, München>
1
Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
Research
SpringerLink / Bücher
227
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Springer eBook Collection
74
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Springer eBook Collection / Business and Management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of market research
42
Journal of marketing management : MM
42
Edward Elgar E-Book Archive
38
Springer eBook Collection / Business and Economics
36
Journal of consumer behaviour : an international research review
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Premier reference source
25
SAGE library in marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Legends in marketing
20
Market research handbook
20
Always learning
19
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
19
Gabler Edition Wissenschaft
19
The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
Management for Professionals
18
Sage library in marketing
18
more ...
less ...
Source
All
ECONIS (ZBW)
150
Showing
1
-
10
of
150
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The cultural influence on mass customization
Wabia, Carolin
-
2020
Persistent link: https://www.econbiz.de/10012234738
Saved in:
2
Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments
Winters, Amelie
-
2021
Persistent link: https://www.econbiz.de/10012545724
Saved in:
3
Humanoid service robots : customer expectations and customer responses
Merkle, Moritz
-
2021
Persistent link: https://www.econbiz.de/10012518172
Saved in:
4
Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms
Wagner, Katja
-
2021
Persistent link: https://www.econbiz.de/10012588322
Saved in:
5
Impacts of customer relationship management on development of corporations
Moser, Martin A.
-
2021
Persistent link: https://www.econbiz.de/10012630779
Saved in:
6
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
Saved in:
7
Which customers pay? : predicting value pre and post sales
Beirau, David
-
2020
Persistent link: https://www.econbiz.de/10012107190
Saved in:
8
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
9
Media Management : ein interdisziplinäres Kompendium
Kochhan, Christoph
(
ed.
);
Moutchnik, Alexander
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011894189
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
