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How does knowledge inertia affect firms product innovation?
Xie, Xuemei; Fang, Liangxiu; Zeng, Saixing; Huo, Jiage - In: Journal of business research : JBR 69 (2016) 5, pp. 1615-1620
Persistent link: https://www.econbiz.de/10011450433
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Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang; Huan, Tzung-cheng - In: Journal of business research : JBR 151 (2022), pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
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Spurious response error in a new product survey
Goldsmith, Ronald E. - In: Journal of business research : JBR 17 (1988) 3, pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
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Asymmetric modeling of organizational innovation
Hervás-Oliver, José-Luis; Sempere-Ripoll, Francisca; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2654-2662
Persistent link: https://www.econbiz.de/10011399652
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Institutional constraints of product innovation in China : evidence from international joint ventures
Ma, Zhenzhong; Yu, Mingyang; Gao, Chongyan; Zhou, Jieru; … - In: Journal of business research : JBR 68 (2015) 5, pp. 949-956
Persistent link: https://www.econbiz.de/10010516651
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Collaboration costs and new product development performance
Parker, Hamieda; Brey, Zameer - In: Journal of business research : JBR 68 (2015) 7, pp. 1653-1656
Persistent link: https://www.econbiz.de/10011298850
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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.; Wang, Hui-Ming Deanna; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
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Forecasting new product trial with analogous series
Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072