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Piazzesi, Monika - 2015

This paper studies housing markets with multiple segments searched by heterogeneous clienteles. We document market and search activity for the San Francisco Bay Area. Variation within narrow geographic areas is large and differs significantly from variation across those areas. In particular,...

Persistent link: https://www.econbiz.de/10012457843

Stability of membership in market segments indentified with a disaggregate consumption model

Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328

Persistent link: https://www.econbiz.de/10003545007

Integrating marketing databases through regressed microsegmentation

Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430

Persistent link: https://www.econbiz.de/10003962307

Dynamic efficiency assessment of the Chinese hotel industry

Huang, Yinghua; Mesak, Hani I.; Hsu, Maxwell K.; Qu, Hailin - In: Journal of business research : JBR 65 (2012) 1, pp. 59-67

Persistent link: https://www.econbiz.de/10009549721

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

The four faces of the Hispanic consumer : an acculturation-based segmentation

Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115

Persistent link: https://www.econbiz.de/10010237663

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Increasing sample size compensates for data problems in segmentation studies

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999

Persistent link: https://www.econbiz.de/10011436388

Global marketing segmentation usefulness in the sportswear industry

Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575

Persistent link: https://www.econbiz.de/10009681927

Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees

Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758

Persistent link: https://www.econbiz.de/10010235325