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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Emotion"
~subject:"Markenführung"
~subject:"Social Web"
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Septianto, Felix
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Journal of business research : JBR
Psychology & marketing
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
43
Journal of advertising research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of promotion management : innovations in planning and applied research
29
International journal of internet marketing and advertising : IJIMA
28
Journal of retailing and consumer services
23
Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
15
Journal of promotion management : JPM
15
Journal of current issues and research in advertising
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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The journal of product & brand management
11
European journal of marketing : EJM
10
Marketing : ZFP ; journal of research and management
9
Young consumers : insight and ideas for responsible marketers
9
Asia Pacific journal of marketing and logistics
8
Journal of global marketing
8
Journal of historical research in marketing
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Cogent business & management
7
International journal of consumer studies
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Research
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SpringerLink / Bücher
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Global business review
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Health marketing quarterly
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Journal of strategic marketing
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Springer eBook Collection
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The journal of consumer marketing
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Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
2
Anthropomorphizing religious
advertising
: the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
3
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
5
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
6
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
7
Ethics of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
8
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to
advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
9
The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
Saved in:
10
The effect of verbal brand personification on consumer evaluation in
advertising
: internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
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