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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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The crossover-dialog approach : the importance of multiple methods for international business
Polsa, Pia - In: Journal of business research : JBR 66 (2013) 3, pp. 288-297
Persistent link: https://www.econbiz.de/10009720322
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Ethical issues in shadowing research
Johnson, Bart - In: Qualitative research in organizations and management : … 9 (2014) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10010351987
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Construct measurement in management research : the importance of match between levels of theory and measurement
Nielsen, Bo Bernhard - In: Journal of business research : JBR 67 (2014) 3, pp. 403-406
Persistent link: https://www.econbiz.de/10010245235
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Theories of knowledge and focus groups in organization and management research
Coule, Tracey - In: Qualitative research in organizations and management : … 8 (2013) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10009793432
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Evaluating qualitative research : past, present and future
Johnson, Phil - In: Qualitative research in organizations and management : … 10 (2015) 4, pp. 320-324
Persistent link: https://www.econbiz.de/10011453931
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Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section
Cepeda Carrión, Gabriel; Henseler, Jörg; Ringle, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4545-4551
Persistent link: https://www.econbiz.de/10011554706
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The "research world café" as method of scientific enquiry : combining rigor with relevance and speed
Schiele, Holger; Krummaker, Stefan; Hoffmann, Petra; … - In: Journal of business research : JBR 140 (2022), pp. 280-296
Persistent link: https://www.econbiz.de/10013040667
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320