Using mixed methods designs in the Journal of Business Research, 1990–2010
Year of publication: |
2013
|
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Authors: | Harrison, Robert L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 11, p. 2153-2162
|
Subject: | Mixed methods research | Multiple methods research | Multimethod research | Research methods | Marketing research | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Bibliometrie | Bibliometrics | Betriebswirtschaftslehre | Business economics | Demographie | Demography | Qualitative Methode | Qualitative method |
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