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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schmalenbach business review : sbr"
~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand morphing across Wal-Mart...
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Bauer, Hans H.
Sattler, Henrik
Diamantopoulos, Adamantios
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Journal of business research : JBR
Schmalenbach business review : sbr
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Die Betriebswirtschaft : DBW
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Essays on the effects of brand names and prices on consumer behavior
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Brand management ; Vol. 3
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
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2
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
3
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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