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Schlüsselfaktoren im E-Commerce : Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung
Große Holtforth, Dominik; Geibel, Richard; Kracht, Robin - 2020 - 2., überarbeitete Auflage
Einleitung -- Digitalisierung im E-Commerce – Ein Überblick -- Digitale Innovationen im E-Commerce -- Plattformwachstum durch Skaleneffekte -- Data Driven Marketing -- Customer Centricity – Kunden im Zentrum -- Agenda für erfolgreichen E-Commerce.
Persistent link: https://www.econbiz.de/10012403260
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Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
Peterson, Mark - In: Journal of business research : JBR 113 (2020), pp. 105-116
Persistent link: https://www.econbiz.de/10012230445
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Legitimation in practice : a new digital publishing business model
Laïfi, Amira; Josserand, Emmanuel; Boutinot, Amélie - In: Journal of business research : JBR 69 (2016) 7, pp. 2343-2352
Persistent link: https://www.econbiz.de/10011490948
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Always-On Business : Aligning Enterprise Strategies and IT in the Digital Age
Bajgorić, Nijaz; Turulja, Lejla; Alagić, Amra - 2022
Chapter 1. Introduction -- Chapter 2. Digital Age, Business Strategy, and Firm's Performance -- Chapter 3. Downtime and Business Continuity -- Chapter 4. BCM, DRP - Compliance in Practice -- Chapter 5. Master Contingency Plans and IT Auditing -- Chapter 6. Business Models and The Concept of...
Persistent link: https://www.econbiz.de/10013163613
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark; Toral, Inci; Truong, Yann; Lowe, Fiona - In: Journal of business research : JBR 142 (2022), pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
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Resources and digital export : an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce
Elia, Stefano; Giuffrida, Maria; Mariani, Marcello M.; … - In: Journal of business research : JBR 132 (2021), pp. 158-169
Persistent link: https://www.econbiz.de/10012581694
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Toward a new era of cooperation : how industrial digital platforms transform business models in Industry 4.0
Veile, Johannes W.; Schmidt, Marie-Christin; Voigt, Kai-Ingo - In: Journal of business research : JBR 143 (2022), pp. 387-405
Persistent link: https://www.econbiz.de/10013194558
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Innovation in emerging economies : research on the digital economy driving high-quality green development
Ma, Dan; Zhu, Qing - In: Journal of business research : JBR 145 (2022), pp. 801-813
Persistent link: https://www.econbiz.de/10013197954