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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: Journal of business research : JBR 79 (2017), pp. 52-65
Persistent link: https://www.econbiz.de/10011745132