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As long as you talk about me : the importance of family firm brands and the contingent role of family-firm identity
Rovelli, Paola; Benedetti, Carlotta; Colladon, Andrea … - In: Journal of business research : JBR 139 (2022), pp. 692-700
Persistent link: https://www.econbiz.de/10013194464
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Studying the association of online brand importance with museum visitors : an application of the semantic brand score
Colladon, Andrea Fronzetti; Grippa, Francesca; … - In: Tourism management perspectives : TMP 33 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012170400
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The Semantic Brand Score
Colladon, Andrea Fronzetti - In: Journal of business research : JBR 88 (2018), pp. 150-160
Persistent link: https://www.econbiz.de/10011869607