Narrow search
Showing 1 - 4 of 4
Cover Image
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Cover Image
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung; Yong, Sunghwa; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 2, pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Cover Image
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Cover Image
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413
Persistent link: https://www.econbiz.de/10012023668