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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"hun"
~person:"Ferguson, Jodie L."
~subject:"Pricing strategy"
~subject:"Share price"
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Ferguson, Jodie L.
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Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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