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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Xia, Lan; Roggeveen, Anne L. - In: Journal of business research : JBR 114 (2020), pp. 16-29
Persistent link: https://www.econbiz.de/10012257439
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How collective stress affects price fairness perceptions : the role of nostalgia
Xia, Lan; Roggeveen, Anne L. - In: Journal of business research : JBR 152 (2022), pp. 361-371
Persistent link: https://www.econbiz.de/10013493991