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Brand choice and varying quantity of information
Patton, W. E. - In: Journal of business research : JBR 12 (1984) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
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Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.; Bush, Alan J; Davis, Robert A. - In: Journal of business research : JBR 12 (1984) 3, pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
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Information processing analysis of a stochastic model of brand choice
Dominguez, Luis; Olshavsky, Richard W. - In: Journal of business research : JBR 9 (1981) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10003531539
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Influence of other people on consumer attributions toward brand and person
Burnkrant, Robert E. - In: Journal of business research : JBR 10 (1982) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10001973568
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Profitability market segmentation: Identifying the heavy users of overdraft checking
Morgan, Fred W. - In: Journal of business research : JBR 6 (1978) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10003635252
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Semantics and capital market efficiency : testing the market's reaction to the naming of stock distributions as splits or dividents
Nichols, William D. - In: Journal of business research : JBR 11 (1983) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10003640220
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Property and liability stockholder yields and accounting profits
Adelman, Saul W.; Trieschmann, James S.; Nicholson, Jack E. - In: Journal of business research : JBR 8 (1980) 4, pp. 469-484
Persistent link: https://www.econbiz.de/10003463039
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Employee attitudes toward advertising
Acito, Franklin - In: Journal of business research : JBR 8 (1980) 4, pp. 525-540
Persistent link: https://www.econbiz.de/10003464437
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Price-Anderson act declared unconstitutional: the decision and its effects on nuclear power
Anderson, Dan R. - In: Journal of business research : JBR 6 (1978) 4, pp. 295-310
Persistent link: https://www.econbiz.de/10003469410
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Model of management Learning styles as a predictor of export behavior and performance
Patrick, Adams; Sood, James H. - In: Journal of business research : JBR 12 (1984) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10003474616