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~isPartOf:"Journal of business research : JBR"
~person:"Adegbite, Emmanuel"
~person:"De Chernatony, Leslie"
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Adegbite, Emmanuel
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Journal of business research : JBR
Cuadernos de Gestión
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
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ECONIS (ZBW)
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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2
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
3
Female directorship and ethical corporate governance disclosure practices in highly patriarchal contexts
Areneke, Geofry
;
Adegbite, Emmanuel
;
Tunyi, Abongeh
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014304132
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