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~isPartOf:"Journal of business research : JBR"
~person:"Agudo-Peregrina, Ángel F."
~person:"Apiradee Wongkitrungrueng"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Vertrauen"
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KMU
Konsumentenverhalten
Vertrauen
Consumer behaviour
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E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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Confidence
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Customer trust
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Digital goods
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Agudo-Peregrina, Ángel F.
Apiradee Wongkitrungrueng
Choi, Jeonghye
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ECONIS (ZBW)
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Influences of gender and product type on online purchasing
Pascual-Miguel, Félix J.
;
Agudo-Peregrina, Ángel F.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1550-1556
Persistent link: https://www.econbiz.de/10011298500
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2
The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng
;
Nuttapol Assarut
- In:
Journal of business research : JBR
117
(
2020
),
pp. 543-556
Persistent link: https://www.econbiz.de/10012287967
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