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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Aiello, Gaetano
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Christodoulides, George
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Filieri, Raffaele
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Guzman, Francisco
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Halkias, Georgios
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Ko, Eunju
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Koll, Oliver
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Melewar, T. C.
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
3
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
4
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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