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~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
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Bartikowski, Boris
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
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11
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Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
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Kim, Kyung Hoon
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Liu, Martin J.
7
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Melewar, T. C.
7
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Balabanis, George
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Journal of business research : JBR
Journal of business ethics : JBE
3
Asia Pacific Journal of Marketing and Logistics
1
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1
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1
Euromed Management Working Paper
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ECONIS (ZBW)
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Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
2
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
3
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
4
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
5
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
8
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
9
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
10
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
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