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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay; Pullig, Chris - In: Journal of business research : JBR 68 (2015) 5, pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
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Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay; Pulling, Chris - In: Journal of business research : JBR 64 (2011) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10003861041