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Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung; Kim, Sanghwa; Choi, Jeonghye - In: Journal of business research : JBR 120 (2020), pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
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From clicks to bricks : the impact of product launches in offline stores for digital retailers
Jiang, Yan; Kim, Jeeyeon; Choi, Jeonghye; Kang, Moon Young - In: Journal of business research : JBR 120 (2020), pp. 302-311
Persistent link: https://www.econbiz.de/10012417132
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252