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~isPartOf:"Journal of business research : JBR"
~person:"Davvetas, Vasileios"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
8
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7
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5
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Davvetas, Vasileios
Guzman, Francisco
Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Christodoulides, George
5
Gupta, Suraksha
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Melewar, T. C.
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Michel, Géraldine
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Japutra, Arnold
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Mandler, Timo
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Roy, Sanjit
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Seo, Yuri
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Sharifah Faridah Syed Alwi
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Shukla, Paurav
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Foti, Lianne
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Halkias, Georgios
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Kim, Kyung Hoon
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Koll, Oliver
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Journal of business research : JBR
The journal of product & brand management
10
Journal of international marketing
4
The journal of consumer marketing
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
6
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1
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
2
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
5
Brand
orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
6
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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