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The impact of range extension on the attraction effect
Padamwar, Pravesh Kumar; Dawra, Jagrook; Kalakbandi, … - In: Journal of business research : JBR 126 (2021), pp. 565-577
Persistent link: https://www.econbiz.de/10012494318
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Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Padamwar, Pravesh Kumar; Kalakbandi, Vinay Kumar; … - In: Journal of business research : JBR 154 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10013468770