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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja; Parayitam, Satyanarayana; Sharma, Anuj; … - In: Journal of business research : JBR 142 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
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Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 139 (2022), pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
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Examining antecedents of consumers' pro-environmental behaviours : TPB extended with materialism and innovativeness
Alzubaidi, Hawazin; Slade, Emma L.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 122 (2021), pp. 685-699
Persistent link: https://www.econbiz.de/10012420607
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Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar; Anurag Singh; Rana, Nripendra P.; … - In: Journal of business research : JBR 164 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
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Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter; Ahmed, Jashim Uddin; Giannakis, … - In: Journal of business research : JBR 164 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter; Akram, Muhammad Shakaib; Malik, … - In: Journal of business research : JBR 161 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014288173