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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~person:"Liu, Martin J."
~subject:"Markenführung"
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Markenführung
Consumer behaviour
12
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Guzman, Francisco
Liu, Martin J.
Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
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Christodoulides, George
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Melewar, T. C.
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Roy, Sanjit
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Seo, Yuri
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Sharifah Faridah Syed Alwi
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Shukla, Paurav
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Foti, Lianne
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Journal of business research : JBR
The journal of product & brand management
10
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
3
A multimodal discourse-mythological approach to understanding
brand
-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
4
Reciprocal transfer of
brand
identity and image associations arising from higher education
brand
extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
5
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
6
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
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