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Consumer-brand relationship : a brand hate perspective
Roy, Sanjit; Sharma, Apurv; Bose, Sunny; Gaganpreet Singh - In: Journal of business research : JBR 144 (2022), pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh - In: Journal of business research : JBR 172 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez; Guzman, Francisco; Kidwell, Blair - In: Journal of business research : JBR 151 (2022), pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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Antecedents and consequences of university brand identification
Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang; Lim, Weng Marc; Guzman, Francisco - In: Journal of business research : JBR 141 (2022), pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744
Persistent link: https://www.econbiz.de/10012257676