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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~person:"Roy, Sanjit"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
7
Brand management
7
Relationship marketing
7
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6
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Guzman, Francisco
Roy, Sanjit
Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Christodoulides, George
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Gupta, Suraksha
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Melewar, T. C.
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Teng, Lefa
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Sharifah Faridah Syed Alwi
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Davvetas, Vasileios
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Foti, Lianne
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Journal of business research : JBR
The journal of product & brand management
10
Journal of retailing and consumer services
2
The journal of consumer marketing
2
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Consumer-
brand
relationship : a
brand
hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
Antecedents and consequences of university
brand
identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
5
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Measuring customer based place
brand
equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
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