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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~subject:"Brand authenticity"
~subject:"Markenführung"
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Brand authenticity
Markenführung
Consumer behaviour
5
Konsumentenverhalten
5
Brand equity
3
Brand image
3
Brand management
3
Markenimage
3
Brand
2
Designation of origin
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Herkunftsbezeichnung
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Markenartikel
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Advertising
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Advertising effects
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Beziehungsmarketing
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Brand activism
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Brand architecture
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Brand engagement
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Brand love
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COVID-19
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Corporate Social Responsibility
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Firmenimage
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Impact assessment
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Internet marketing
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Location-congruency
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Low involvement products
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Markenarchitektur
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Guzman, Francisco
Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Christodoulides, George
5
Gupta, Suraksha
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Melewar, T. C.
5
Merchant, Altaf
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Michel, Géraldine
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Phau, Ian
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Teng, Lefa
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Aiello, Gaetano
4
Bartikowski, Boris
4
Foroudi, Pantea
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Roy, Sanjit
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Davvetas, Vasileios
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Foti, Lianne
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Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
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Liu, Martin J.
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Journal of business research : JBR
The journal of product & brand management
10
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
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