//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~subject:"Consumer behaviour"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenführung
Konsumentenverhalten
5
Brand equity
3
Brand image
3
Brand management
3
Markenimage
3
Brand
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand activism
1
Brand architecture
1
Brand authenticity
1
Brand engagement
1
Brand love
1
COVID-19
1
Consumer animosity
1
Consumer-brand identification
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate brand reputation
1
Corporate reputation
1
Corporate social responsibility
1
Country of origin
1
Emotion
1
Epidemic
1
Epidemie
1
Firmenimage
1
Impact assessment
1
Internet marketing
1
Location-based ads
1
Location-congruency
1
Low involvement products
1
Markenarchitektur
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Guzman, Francisco
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Filieri, Raffaele
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Mattila, Anna S.
8
Melewar, T. C.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Christodoulides, George
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of product & brand management
10
The journal of consumer marketing
3
International marketing review
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate
brand
performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
4
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->