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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
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Herkunftsbezeichnung
Markenführung
Consumer behaviour
5
Konsumentenverhalten
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Brand equity
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Brand image
3
Brand management
3
Markenimage
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Markenartikel
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Advertising
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Beziehungsmarketing
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Brand architecture
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Guzman, Francisco
Diamantopoulos, Adamantios
12
Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Filieri, Raffaele
6
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
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Gupta, Suraksha
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Melewar, T. C.
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Merchant, Altaf
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Michel, Géraldine
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Bartikowski, Boris
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Foroudi, Pantea
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Grohs, Reinhard
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Japutra, Arnold
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Mandler, Timo
4
Roy, Sanjit
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
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Shukla, Paurav
4
Andreini, Daniela
3
Augusto, Mário Gomes
3
Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Davvetas, Vasileios
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Foti, Lianne
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Halkias, Georgios
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Kim, Kyung Hoon
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Koll, Oliver
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Liu, Martin J.
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Journal of business research : JBR
The journal of product & brand management
10
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate
brand
performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
4
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
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