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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
4
Konsumentenverhalten
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Brand equity
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Brand management
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Guzman, Francisco
Ko, Eunju
10
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Christodoulides, George
5
Filieri, Raffaele
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Gupta, Suraksha
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Melewar, T. C.
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Merchant, Altaf
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Michel, Géraldine
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Phau, Ian
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Japutra, Arnold
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Seo, Yuri
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Shukla, Paurav
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Teng, Lefa
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Davvetas, Vasileios
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Halkias, Georgios
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Kim, Kyung Hoon
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Koll, Oliver
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Liu, Martin J.
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Mandler, Timo
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Motoki, Kosuke
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Mrad, Mona
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Journal of business research : JBR
The journal of product & brand management
10
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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2
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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