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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
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Guzman, Francisco
Laroche, Michel
27
Ko, Eunju
25
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
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Richard, Marie-Odile
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Teng, Lefa
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Paul, Justin
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Shukla, Paurav
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Yang, Zhiyong
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Choi, Jeonghye
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Foroudi, Pantea
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Mattila, Anna S.
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Melewar, T. C.
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Merchant, Altaf
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Christodoulides, George
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Dennis, Charles
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Geuens, Maggie
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Liu, Martin J.
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McLean, Graeme J.
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Roy, Rajat
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Roy, Sanjit
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Sharma, Piyush
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Journal of business research : JBR
The journal of product & brand management
10
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3
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2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of Product and Brand Management Ser.
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1
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
3
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate
brand
performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
5
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
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