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~isPartOf:"Journal of business research : JBR"
~person:"Healy, Jason C."
~subject:"Social web"
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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