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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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Digital and social media marketing in global business environment
Kim, Kyung Hoon - In: Journal of business research : JBR 131 (2021), pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
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Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon; Kim, Eun Young - In: Journal of business research : JBR 117 (2020), pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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Testing innovation systems theory using qualitative comparative analysis
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1283-1287
Persistent link: https://www.econbiz.de/10011446630