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~isPartOf:"Journal of business research : JBR"
~person:"Kipnis, Eva"
~person:"Pullig, Chris"
~subject:"Ethnische Gruppe"
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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