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~isPartOf:"Journal of business research : JBR"
~person:"Lim, Weng Marc"
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Konsumentenverhalten
Marketing
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Consumer behaviour
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Marketingmanagement
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Lim, Weng Marc
El-Bassiouny, Noha
3
Jafari, Aliakbar
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Sandıkçı, Özlem
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Demangeot, Catherine
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Kipnis, Eva
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Merunka, Dwight R.
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Pullig, Chris
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Carrete-Lucero, Lorena de la Paz
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Journal of business research : JBR
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of strategic marketing
1
Psychology & marketing
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ECONIS (ZBW)
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Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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2
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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