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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374
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Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 175 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
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Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.; Styvén, Maria; Nataraajan, Rajan - In: Journal of business research : JBR 123 (2021), pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; … - In: Journal of business research : JBR 176 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri; Mariani, Marcello M.; Wamba, … - In: Journal of business research : JBR 163 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
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Testing innovation systems theory using qualitative comparative analysis
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1283-1287
Persistent link: https://www.econbiz.de/10011446630