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~isPartOf:"Journal of business research : JBR"
~person:"Miles, Morgan P."
~subject:"Konsumentenverhalten"
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Miles, Morgan P.
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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