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~isPartOf:"Journal of business research : JBR"
~person:"Moon, Hakil"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Konsumentenverhalten
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Markenimage
3
Brand management
2
Fashion
2
Markenführung
2
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2
Beziehungsmarketing
1
Brand
1
Brand image fit
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cewebrity
1
Customer equity
1
Customer value
1
Fashion web celebrity endorser attributes
1
Ingredient branding
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet marketing
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Kundenwert
1
Luxury brand
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
New product development
1
Online celebrity
1
Online-Marketing
1
Parasocial relationship
1
Product category fit
1
Product commercialization
1
Product design
1
Production
1
Produktentwicklung
1
Produktgestaltung
1
Relationship marketing
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Social Web
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Moon, Hakil
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Aiello, Gaetano
4
Christodoulides, George
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Grohs, Reinhard
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Japutra, Arnold
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Michel, Géraldine
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
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3
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3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Guzman, Francisco
3
Halkias, Georgios
3
Ko, Eunju
3
Koll, Oliver
3
Melewar, T. C.
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Paul, Justin
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Roy, Sanjit
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Teng, Lefa
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Torres, Pedro M.
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Voyer, Benjamin G.
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Ahmad, Wasim
2
Al Zagir, Nadia
2
Andreini, Daniela
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Anthoni, Kristine
2
Azar, Salim L.
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Baker, Thomas L.
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Balaji, M. S.
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Journal of business research : JBR
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ECONIS (ZBW)
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
3
Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
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