Ingredient branding for a luxury brand : the role of brand and product fit
Hakil Moon, David E. Sprott
| Year of publication: |
December 2016
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|---|---|
| Authors: | Moon, Hakil ; Sprott, David E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5768-5774
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| Subject: | Luxury brand | Ingredient branding | Brand image fit | Product category fit | Markenartikel | Brand | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597500