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~isPartOf:"Journal of business research : JBR"
~person:"Sheth, Jagdish N."
~subject:"Emerging economies"
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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