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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël; Ambroise, Laure; Valette-Florence, Pierre - In: Journal of business research : JBR 81 (2017), pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50
Persistent link: https://www.econbiz.de/10011775879